A Strategic Approach To The Environmentally Sustainable Business

A Strategic Approach To The Environmentally Sustainable Business

by Hiroshi Fukushi

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Overview

The global environmental crises motivated many companies to investigate and develop the concept of environmentally sustainable business. The objective of traditional business strategy is to maximize profit but, with real imagination and a fresh approach to business strategies, environmental sustainability can actually increase both annual profit and long term shareholder value. This article analyzes several examples of such strategies, not only for companies operating in a capitalist economy, but also for companies based in countries that retain a traditional economy. These strategies are illustrated by matrices that show when to apply which strategies.

Product Details

ISBN-13: 9781581123135
Publisher: Universal-Publishers.com
Publication date: 03/27/2006
Pages: 168
Product dimensions: 7.44(w) x 9.69(h) x 0.36(d)

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