Pub. Date:
Houghton Mifflin Harcourt
Strategic Business Letters and E-mail

Strategic Business Letters and E-mail

by Sheryl Lindsell-Roberts
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E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results.

Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts’s proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know.

Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.

Product Details

ISBN-13: 9780618448333
Publisher: Houghton Mifflin Harcourt
Publication date: 10/20/2004
Edition description: New Edition
Pages: 384
Sales rank: 655,489
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

About the Author

SHERYL LINDSELL-ROBERTS runs business-writing and e-mail seminars throughout the country and is the author of twenty-three books, including the popular Strategic Business Letters and E-mail, Mastering Computer Typing, Revised Edition, and 135 Tips for Writing Successful Business Documents.

Table of Contents

Part 1Making Your Mark in the Business World1
1Catapulting Your Career2
2The A, B, Cs of Letters8
Part 2Crafting Your Own Letters21
3Jump Start Your Writing Process22
4Fine-Tuning Your Message38
Part 3Writing Results-Oriented Letters65
5Sales and Marketing with Pizzazz66
6Successful Job Search and Employment Issues101
7Customer Relations137
8Credit and Collections160
9You Are Cordially Invited183
10Placing and Acknowledging Orders196
11Personal Business Notes204
12Media Relations218
13Professional Potpourri238
Part 4Applying E-mail and E-marketing Know-how273
14E-mail Messages That Shout Read Me!274
15E-mail Etiquette285
16E-marketing for Results293
APunctuation Made Easy320
BGrammar's Not Grueling333
CCommonly Confused Words343
DAbridged Abbreviations350
EProper Forms of Address357

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