Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths

Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths

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Overview

Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths by Jon Fisher, Gerald Fisher, Karen Wyatt

Every entrepreneur's dream is to create the next big name success story like Amazon.com, or Google. While everyone should dream big, the reality is that most startups fail precisely because they're trying to become the next big name success. The real secret to entrepreneurial success lies in Strategic Entrepreneurism where you design a company specifically to be acquired by a larger one.That's why the founder and CEO of several successful high-tech startup companies, multi-millionaire Jon Fisher, has written down his success principles. Strategic Entrepreneurism shows entrepreneurs how to design their companies towards the path of least resistance, maximum payoff, and lowest risk. Entrepreneurs will learn how to evaluate their business ideas; leverage technology to increase profits; choose strategic customers to insure their company's survival; generate revenue from their company's inception; and avoid competing against larger companies. Above all, Strategic Entrepreneurism explains the common pitfalls of starting a company and how to avoid them. These include the traps of growing too fast, focusing on the wrong product, and accepting too much funding from outside investors.

Product Details

ISBN-13: 9781590791899
Publisher: SelectBooks, Inc.
Publication date: 09/15/2008
Pages: 152
Product dimensions: 6.10(w) x 9.10(h) x 0.80(d)

About the Author

Jon Fisher has successfully started up, run and sold two high-tech companies. In addition to over a decade worth of practical business experience as the CEO of both of his companies, Jon is also an adjunct professor of business at the University of San Francisco (USF). Jon was awarded Silicon Valley's Entrepreneur of the Year award in 2007.

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