Strategic Internal Communication: How to Build Employee Engagement and Performance

Strategic Internal Communication: How to Build Employee Engagement and Performance

by David Cowan


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A 2012 State of the Sector survey compiled by Gatehouse, in conjunction with the Institute of Internal Communication, reveals that improving leadership communication has emerged as a top priority, with 60% of respondents naming it as their main focus over the next 12 months. While decisions made by management may be perfectly rational, poor communication can leave employees confused, worried or disinterested. This can directly impact the levels of engagement and performance across an organization.

Strategic Internal Communication offers a holistic approach to building engagement, performance and cultural integration. It looks at the relation between the traditional silos of internal organizational communication, HR and employee engagement and demonstrates how communication is a key factor in breaking down barriers. Using the Dialogue Box approach, an efficient framework for assessing the needs and impact of internal communications, it allows managers and leaders to understand the emotions of their company and how this links to the ways employees interpret events and information.

Product Details

ISBN-13: 9780749470111
Publisher: Kogan Page, Ltd
Publication date: 06/28/2014
Pages: 192
Product dimensions: 6.10(w) x 9.10(h) x 0.50(d)

About the Author

David Cowan works for Weber Shandwick, a leading global public relations firm, where he has advised a variety of clients, including Honeywell Aerospace, SAP and Nespresso. Previously, he was Head of Internal Communications at ArcelorMittal, responsible for internal, branding and online communications to 320,000 employees in 65 countries. He has also worked at the World Bank, where he was responsible for the internal and external communications of the Environmental and Social Development Department. Prior to his career in communications he was a financial and technology journalist, writing for a range of publications, including the Financial Times, Euromoney and The Middle East.

Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: The New Organizational Triangle – Internal Communications, Employee Engagement and HR; ** Chapter - 02: Culture Shock – Corporate Culture Does Not Exist; ** Chapter - 03: Communicating Through Change, Changing Through Communication; ** Chapter - 04: Dialogue and the Digital World; ** Chapter - 05: Zone 1 – Intelligence – How Organizations and People Think; ** Chapter - 06: Zone 2 – Emotion – How Organizations and People Feel; ** Chapter - 07: Zone 3 – Interpretation – How Organizations and People Understand; ** Chapter - 08: Zone 4 – Narrative – How Organizations and People Agree (or Disagree!); ** Chapter - 09: The End Zone – Ensuring Effective Dialogue – How Organizations and People Talk; ** Chapter - 10: Using the Dialogue Box

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