Strategic Logic lays the foundations for a clear understanding of corporate profitability and provides the reader with innovative insights on how to develop original yet realistic strategies. Working with real-life examples and based on rigorous theory, the author analyses key managerial decisions and shows how to ensure these enhance the company's long-term profitability. Mergers and acquisitions are great opportunities for strategic development, but they can also destroyer value. The author indicates how to judge on what side a specific case will fall.
|Publisher:||Palgrave Macmillan UK|
|Edition description:||1st ed. 2003|
|Product dimensions:||5.98(w) x 9.02(h) x 0.02(d)|
About the Author
J. CARLOS JARILLO is Professor of Corporate and International Strategy at the University of Geneva, having taught previously at IMD (Lausanne) and IESE (Barcelona). His work centres on the appropriate strategic response to corporate challenges, be they social, technological or regulatory. He has published widely in his field of expertise and works extensively with corporations helping to design their strategies.
Table of ContentsIntroduction: Strategic Logic The Basic Principles The Nuclear Unit of Strategic Analysis Industry Evolution From Activity to the Enterprise The Globalisation Process and the Enterprise Diversification The Search for Growth: Mergers and Acquisitions Some Hints on How to Design a Strategy Conclusion: From Logic to Practice