Strategic Logic

Strategic Logic

by J. Jarillo

Paperback(1st ed. 2003)

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Product Details

ISBN-13: 9781349511266
Publisher: Palgrave Macmillan UK
Publication date: 03/14/2003
Edition description: 1st ed. 2003
Pages: 233
Product dimensions: 5.98(w) x 9.02(h) x 0.02(d)

About the Author

J. CARLOS JARILLO is Professor of Corporate and International Strategy at the University of Geneva, having taught previously at IMD (Lausanne) and IESE (Barcelona). His work centres on the appropriate strategic response to corporate challenges, be they social, technological or regulatory. He has published widely in his field of expertise and works extensively with corporations helping to design their strategies.

Table of Contents

Introduction: Strategic Logic The Basic Principles The Nuclear Unit of Strategic Analysis Industry Evolution From Activity to the Enterprise The Globalisation Process and the Enterprise Diversification The Search for Growth: Mergers and Acquisitions Some Hints on How to Design a Strategy Conclusion: From Logic to Practice

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