ISBN-10:
0136094589
ISBN-13:
2900136094585
Pub. Date:
09/25/2009
Publisher:
Prentice Hall
Strategic Management and Competitive Advantage / Edition 3

Strategic Management and Competitive Advantage / Edition 3

by Jay Barney
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  • Product Details

    ISBN-13: 2900136094585
    Publisher: Prentice Hall
    Publication date: 09/25/2009
    Series: MyManagementLab Series
    Edition description: Older Edition
    Pages: 656
    Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

    Table of Contents

    PART 1: THE TOOLS OF STRATEGIC ANALYSIS Chapter 1: What Is Strategy and the Strategic Management Process?
    Chapter 2: Evaluating a Firm’s External Environment Chapter 3: Evaluating a Firm’s Internal Capabilities End-of-Part Cases 1:
    1.1 Bally Total Fitness
    1.2 Wal-Mart Stores Inc. in 2008
    1.3 Harlequin Enterprises: The Mira Decision
    1.4 True Religion and the Premium Jeans Industry

    PART 2: BUSINESS-LEVEL STRATEGIES Chapter 4: Cost Leadership Chapter 5: Product Differentiation End-of-Part Cases 2:
    2.1 JetBlue
    2.2 Nucor in 2005
    2.3 The Levi’s Personal Pair Proposal
    2.4 Papa John’s International, Inc.: 21st Century Growth Challenges

    PART 3: CORPORATE STRATEGIES Chapter 6: Vertical Integration Chapter 7: Corporate Diversification Chapter 8: Organizing to Implement Corporate Diversification Chapter 9: Strategic Alliances Chapter 10: Mergers and Acquisitions Chapter 11: International Strategy End-of-Part Cases 3:
    3.1 eBay Customer Support Outsourcing
    3.2 Nucleon, Inc.
    3.3 Cooper Industries’ Corporate Strategy (A)
    3.4 Louis Vuitton Moet Hennessy: In Search of Synergies in the Global Luxury Industry
    3.5 Extending the “Easy” Business Model
    3.6 Ben & Jerry’s—Japan
    3.7 Aegis Analytical Corporation’s Strategic Alliances
    3.8 Activision Blizzard

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