ISBN-10:
1119134765
ISBN-13:
9781119134763
Pub. Date:
07/27/2015
Publisher:
Wiley
Strategic Management, Binder Ready Version: Concepts / Edition 1

Strategic Management, Binder Ready Version: Concepts / Edition 1

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Overview

Designed for the Strategic Management course, Strategic Management: Concepts and Tools for Creating Real World Strategy, Binder Ready Version by Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce will make your life easier.

This text delivers an insightful and concise introduction to the concepts of strategy with a strong mix of professional applications drawing on the authors’ personal experiences. Acting as consultants for your classroom, the authors developed this product in a manner that helps to spark ideas, fuel creative thinking and discussion, and introduce innovative learning technologies that aids students.

Product Details

ISBN-13: 9781119134763
Publisher: Wiley
Publication date: 07/27/2015
Pages: 352
Product dimensions: 8.40(w) x 10.70(h) x 0.50(d)

About the Author

Jeffrey H. Dyer is the Horace Beasley Professor of Global Strategy, Marriott School of Management, Brigham Young University. He is the only strategy scholar to have published at least five times in both the Strategic Management Journal and Harvard Business Review. He wasranked as one of the most cited management scholars between 1996 and 2006.

Paul Godfrey is the William and Roceil Low Professor of Business Strategy in the Marriott School of Management at Brigham Young University. His research has contributed to the understanding of the economic benefits to businesses that engage in corporate social responsibility activities. His research has appeared in top academic journals, including the Academy of Management Review, the Strategic Management Journal, and the Journal of Business Ethics.

Table of Contents

Section I. Overview

Chapter 1: What is Strategy?

Section II: External Environment

Chapter 2: External Environment Analysis: Opportunities and Threats

Section III: The Nature of Business Unit Competitive Advantage

Chapter 3: Internal Analysis: Finding a Firms Resources and Capabilities

Chapter 4: Cost Advantage

Chapter 5: Differentiation Advantage

Section IV: Corporate Level Strategies

Chapter 6: Corporate Strategy

Chapter 7: Vertical Integration and Outsourcing

Chapter 8: Strategic Alliances (Cooperative Strategies)

Chapter 9: International Strategies

Section V: Strategy in Dynamic Environments

Chapter 10: Innovative Strategies and Business Models

Chapter 11: Competitor Interaction

Section VI: Making and Implementing Strategy

Chapter 12: Strategy Implementation

Chapter 13: Corporate Governance and Ethics

Chapter 14: Strategy and Social Value Organizations

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