ISBN-10:
0134153979
ISBN-13:
9780134153971
Pub. Date:
01/19/2016
Publisher:
Pearson
Strategic Management: A Competitive Advantage Approach, Concepts / Edition 16

Strategic Management: A Competitive Advantage Approach, Concepts / Edition 16

by Fred R. David, Forest R. David
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Product Details

ISBN-13: 9780134153971
Publisher: Pearson
Publication date: 01/19/2016
Edition description: New Edition
Pages: 432
Sales rank: 723,117
Product dimensions: 9.00(w) x 10.70(h) x 1.60(d)

About the Author

Fred R. and Forest R. David, a father–son team, have published more than 50 articles in journals such as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal. Fred and Forest’s recent article titled “Mission Statement Theory and Practice: A Content Analysis and New Direction,” published in the International Journal of Business, Marketing, and Decision Sciences, is changing the way organizations devise and use vision and mission statements.

Fred and Forest are coauthors of Strategic Management: Concepts and Cases—A Competitive Advantage Approach that has been on a two-year revision cycle since 1987 when the first edition was published. This text has been a leader in the field of strategic management for almost three decades, providing an applications, practitioner-approach to the discipline. More than 500 colleges and universities have used this textbook over the years. For seven editions of this book, Forest has been sole author of the Case Instructor’s Resource Manual, having developed extensive teachers’ notes (solutions) for all the cases. Forest is author of the Case MyLab and Chapter MyLab ancillaries, as well as the free Excel Student template found on the author’s Web site. www.strategyclub.com

The authors actively assist businesses globally in doing strategic planning. They have written and published more than 100 strategic-management cases. They were invited keynote speakers in September 2015 in Monterrey, Mexico, at the “XXII Congreso Industrial,” the largest Congress of Industrial Engineering in Latin America. They were also invited keynote speakers at the Pearson International Forum in Monterrey, Mexico, delivering a one-hour presentation to 80 Spanish-speaking, management professors.

With a Ph.D. in Management from the University of South Carolina, Fred is the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. Forest has taught strategic-management courses at Mississippi State University, Campbell University, and Francis Marion University.

Table of Contents

PART 1: Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY) 

PART 2: Strategy Formulation

2. The Business Vision and Mission 

3. The External Assessment 

4. The Internal Assessment 

5. Strategies in Action 

6. Strategy Analysis and Choice 

PART 3: Strategy Implementation

7. Implementing Strategies: Management, Operations, and Human Resources Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

PART 4: Strategy Evaluation

9. Strategy Review, Evaluation, and Control 

PART 5: Key Strategic-Management Topics 

10. Business Ethics, Social Responsibility, and Environmental Sustainability 

11. Global and International Issues 

PART 6: Strategic-Management Case Analysis 

How to Prepare and Present a Case Analysis

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