Strategic Management: Text and Cases with OLC access Card / Edition 3

Strategic Management: Text and Cases with OLC access Card / Edition 3

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McGraw-Hill Companies, The


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Strategic Management: Text and Cases with OLC access Card / Edition 3

Strategic Management: Text and Cases, 3rd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous- written for today's student. A rocket-ship in its first editions, this revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant, and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Product Details

ISBN-13: 9780073267203
Publisher: McGraw-Hill Companies, The
Publication date: 01/28/2006
Edition description: Older Edition
Pages: 960
Product dimensions: 8.38(w) x 10.28(h) x 1.52(d)

Table of Contents

Part One: Strategic Analysis
Chapter 1 Strategic Management: Creating Competitive Advantages
Chapter 2 Analyzing the External Environment of the Firm
Chapter 3 Assessing the Internal Environment of the Firm
Chapter 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
Part Two: Strategic Formulation
Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6 Corporate-Level Strategy: Creating Value through Diversification
Chapter 7 International Strategy: Creating Value in Global Markets
Chapter 8 Digital Business Strategy: Leveraging Capabilities in a Disruptive Environment
Part Three: Strategic Implementation
Chapter 9 Strategic Control and Corporate Governance
Chapter 10 Creating Effective Organizational Designs
Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship
Chapter 13 Recognizing Opportunities and Creating New Ventures
Part Four: Case Analysis
Chapter 14 Analyzing Strategic Management Cases
1. JetBlue Airways
2. Ford Motor Company in 2004: Entering Second Century of Existence
3. Starbucks Corporation: Competing in a Global Market
4. The Skeleton in the Corporate Closet
5. Green Mountain Coffee Roasters
6. Pixar
7. eBay: King of the Online Auction Industry
8. The Best-Laid Incentive Plans
9. American Red Cross in 2002 (A)
10. Yum! Brands, Pizza Hut, and KFC
11. Crown Cork & Seal in 1989
12. Growing for Broke
13. Dippin’ Dots Ice Cream
14. Panera Bread Company
15. Wal-Mart’sStrategy for the 21st Century: Sustaining Dominance
16. Edward Marshall Boehm, Inc.
17. McDonald’s
18. Microsoft’s Battle for the Living room: The Trojan Horse—The Xbox
19. Schoolhouse Lane Estates
20. Atari and InfoGrames Entertainment SA
21. FreshDirect
22. Robin Hood
23. Johnson & Johnson
24. General Motors
25. Heineken
26. Procter & Gamble
27. Sun Life Financial: Entering China
28. The Casino Industry
29. Yahoo!
30. Enron: On the Side of the Angels
31. World Wrestling Entertainment
32. Zara: Fast Fashion
33. Kmart–Sears Merger of 2005
34. Kroger Company
35. QVC
36. Philips versus Matsushita: A New Century, a New Round
37. Expedited Competition: The Express Delivery Services Industry—UPS, FedEx, DHL, TNT—Differentiated Options
38. Reader’s Digest: Inform, Enrich, Entertain, and Inspire—Inspire Whom: And for How Much Longer?
39. Southwest Airlines: How Much Can “LUV” Do?
40. Toys “R” Us
41. The Lincoln Electric Company, 1996

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