Pub. Date:
McGraw-Hill Higher Education
Strategic Management: Formulation and Implementation / Edition 1

Strategic Management: Formulation and Implementation / Edition 1


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Product Details

ISBN-13: 9780256136197
Publisher: McGraw-Hill Higher Education
Publication date: 11/28/1995
Pages: 1072

Table of Contents

Part I Introduction to the Strategic Management Process
1. Strategic Management: An Overview
Part II Strategy Formulation
2. Analyzing the External Environment
Appendix: Published Sources for Environmental Information
3. Industry and Competitive Analysis
4. Analyzing the Internal Environment and Establishing Long-Range Objectives
5. Identifying Strategic Alternatives
6. Global Strategy
7. Strategy Evaluation and Selection
Part III Strategy Implementation
8. Implementing Strategy: Management Issues
Appendix: Strengths and Vulnerabilities of Organization Structure Types
9. Implementing Strategy: Tactical Issues
10. Strategic Control, Learning, and Continuous Improvement
11. Strategic Management of High-technology Companies
Appendix A: Preparing a Strategic Management Case Analysis
Appendix B: How to Conduct Financial Analysis for Business Policy Casework
Appendix C: Industry Analysis
Part IV Strategic Formulation Cases
1. BankOne
2. Cadillac
3. Harley Davidson
4. IBM
(and more...)

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