Strategic Management: Competitiveness and Globalization, 4e continues the authors tradition of quality and excellence in presenting how firms achieve strategic competitiveness, through a timely and clear writing style. The text uniquely focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O mode in explaining how firms build a sustained competitive advantage. This text contains the concepts portion onlycustomized case selections are available through Custom Publishing.
|Edition description:||Older Edition|
|Product dimensions:||8.10(w) x 10.10(h) x 1.30(d)|
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