Primarily intended for the postgraduate students of commerce and management, this compact text covers all the topics prescribed in almost all universities and autonomous institutes in India. Each concept is explained with the help of many real-life examples from the Indian context. Considering the fact that the understanding of the concept of strategic intent is prerequisite to the understanding of strategic management, the chapter on strategic intent is included which brings out the differences between various elements of strategic intent. It also covers the current happenings in the businesses from the Indian context. Similarly, a topic on strategic choice has been discussed at length because of the fact that BCG growth-share matrix and GE nine-cell matrix are extremely useful in making a strategic decision in real life. Besides, the book contains ten case studies on various topics of strategic management such as environmental appraisal, critical success factors, SWOT analysis, strategic intent, strategic choice, business level strategy formulation and choice of growth strategy. All these cases are provided with authentic industry specific data. Firms are chosen from different businesses thereby giving business-specific flavour and a broad understanding of various business domains.
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About the Author
MILIND T. PHADTARE, Ph.D. (Marketing), is Professor and Area Chairperson of Marketing at Administrative Staff College of India, Hyderabad. An Associate Member of Institute of Engineers, he has published a number of research papers and case studies. He also received the Best Teacher Award 2005 from National Institute of Construction Management and Research (NICMAR), Pune.Apart from his teaching career, Dr. Phadtare has also worked for companies such as Ingersoll Rand and Jaya Hind Society.
Table of ContentsPreface Acknowledgements Chapter 1 INTRODUCTION TO STRATEGIC MANAGEMENT Chapter 2 CONCEPT OF STRATEGY Chapter 3 STRATEGIC INTENT Chapter 4 ENVIRONMENT AND ENVIRONMENTAL ANALYSIS Chapter 5 ORGANIZATIONAL CAPABILITY Chapter 6 INDUSTRY ANALYSIS Chapter 7 CORPORATE AND BUSINESS LEVEL STRATEGY FORMULATION Chapter 8 FORMULATING FUNCTIONAL LEVEL STRATEGIES Chapter 9 STRATEGIC ANALYSIS AND CHOICE Chapter 10 STRATEGY IMPLEMENTATION Chapter 11 STRATEGIC CONTROL Chapter 12 CORPORATE SOCIAL RESPONSIBILITY Case Studies Index