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McGraw-Hill Higher Education
Strategic Management of Technological Innovation / Edition 4

Strategic Management of Technological Innovation / Edition 4

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  • Product Details

    ISBN-13: 2900078029232
    Publisher: McGraw-Hill Higher Education
    Publication date: 11/02/2012
    Edition description: Net
    Pages: 336
    Product dimensions: 7.30(w) x 9.10(h) x 0.70(d)

    About the Author

    Melissa Schilling (New York, NY) is an Associate Professor of Management at the New York University Stern School of Business.

    Table of Contents

    Chapter 1: Introduction
    Part I: Industry Dynamics of Technological Innovation
    Chapter 2: Sources of Innovation
    Chapter 3: Types and Patterns of Innovation
    Chapter 4: Standards Battles and Design Dominance
    Chapter 5: Timing of Entry

    Part II: Formulating Technological Innovation Strategy
    Chapter 6: Defining the Organization’s Strategic Direction
    Chapter 7: Choosing Innovation Projects
    Chapter 8: Collaboration Strategies
    Chapter 9: Protecting Innovation
    Part III: Implementing Technological Innovation Strategy
    Chapter 10: Organizing for Innovation
    Chapter 11: Managing the New Product Development Process
    Chapter 12: Managing New Product Development Teams
    Chapter 13: Crafting a Deployment Strategy

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