ISBN-10:
0072831545
ISBN-13:
9780072831542
Pub. Date:
08/19/2002
Publisher:
McGraw-Hill Companies, The
Strategic Management with Powerweb and Business Week Card / Edition 8

Strategic Management with Powerweb and Business Week Card / Edition 8

Hardcover

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Product Details

ISBN-13: 9780072831542
Publisher: McGraw-Hill Companies, The
Publication date: 08/19/2002
Edition description: Older Edition
Product dimensions: 8.30(w) x 10.30(h) x 1.50(d)

Table of Contents

Part One:Overview of Strategic ManagementChapter 1:Strategic Management Part Two:Strategy Formulation Chapter 2:Defining the Company's Mission and Social Responsibility Chapter 3:The External Environment Chapter 4:The Global Environment: Strategic Considerations for Multinational Firms Chapter 5:Internal Analysis Chapter 6:Formulating Long-Term Objectives and Grand Strategies Chapter 7:Strategic Analysis and Choice in Single or Dominant-Product Businesses:Building Sustainable Competitive Advantages Chapter 8:Strategic Analysis and Choice in the Multibusiness Company:Rationalizing Diversififcation and Building Shareholder Value Part Three:Strategy Implemention Chapter 9:Implementing Strategy Through Short Term Objectives, Functional Tactics, Reward System, and Employee Empowerment Chapter 10: Implementing Strategy: Structure, Leadership and Culture Chapter 11: Strategic Control and Continuous Improvement Guide to Strategic Management Case Analysis Part IV.Cases (and more...)

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