Strategic Market Planning

Strategic Market Planning

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Paperback(REPRINT)

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Overview

Strategic Market Planning by Robert J. Hamper, L. Sue Baugh, L Sue Baugh

Guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.

Product Details

ISBN-13: 9780844232164
Publisher: McGraw-Hill Companies, The
Publication date: 01/28/1990
Edition description: REPRINT
Pages: 256
Product dimensions: 7.42(w) x 9.99(h) x 0.69(d)

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Strategic Market Planning 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
I bought this book - and yes it was a 1990 date - but it is as up to date as any new book- simple/right to the point/the forms are great and you can add to them. This is a must for any middle to upper management to read. I am in upper management(fortune 100 company) and this has helped our planning process from the text age to the real age. Do not let the date upset you - get it and you will like it very much.