Strategic Marketing Management,6th Edition / Edition 6

Strategic Marketing Management,6th Edition / Edition 6

by David A. Aaker
ISBN-10:
0471415723
ISBN-13:
9780471415725
Pub. Date:
07/28/2001
Publisher:
Wiley

Paperback - Rent for

Select a Purchase Option (Older Edition)
  • purchase options

Temporarily Out of Stock Online


Overview

Strategic Marketing Management,6th Edition / Edition 6

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.

  • The most complete, systematic approach to external analysis available.
  • Addresses key current strategy issues, and is noted for its extensive use of business examples.

Product Details

ISBN-13: 9780471415725
Publisher: Wiley
Publication date: 07/28/2001
Edition description: Older Edition
Pages: 352
Product dimensions: 6.08(w) x 9.06(h) x 0.50(d)

Table of Contents

INTRODUCTION AND OVERVIEW.

Business Strategy: The Concept and Trends in Its Management.

Strategic Market Management: An Overview.

STRATEGIC ANALYSIS.

External and Customer Analysis.

Competitor Analysis.

Market Analysis.

Environmental Analysis and Strategic Uncertainty.

Internal Analysis.

ALTERNATIVE BUSINESS STRATEGIES.

Obtaining a Sustainable Competitive Advantage.

Differentiation Strategies.

Cost, Focus, and the Preemptive Move.

Strategic Positioning.

Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.

Diversification.

Strategies in Declining and Hostile Markets.

Global Strategies.

IMPLEMENTATION.

Implementation.

Appendix: Planning Forms.

Index.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews