Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
- The most complete, systematic approach to external analysis available.
- Addresses key current strategy issues, and is noted for its extensive use of business examples.
|Edition description:||Older Edition|
|Product dimensions:||6.08(w) x 9.06(h) x 0.50(d)|
Table of Contents
INTRODUCTION AND OVERVIEW.
Business Strategy: The Concept and Trends in Its Management.
Strategic Market Management: An Overview.
External and Customer Analysis.
Environmental Analysis and Strategic Uncertainty.
ALTERNATIVE BUSINESS STRATEGIES.
Obtaining a Sustainable Competitive Advantage.
Cost, Focus, and the Preemptive Move.
Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.
Strategies in Declining and Hostile Markets.
Appendix: Planning Forms.