Strategic Marketing Problems: Cases and Comments / Edition 12

Strategic Marketing Problems: Cases and Comments / Edition 12

by Roger Kerin, Robert Peterson
5.0 1
ISBN-10:
0136107060
ISBN-13:
9780136107064
Pub. Date:
08/18/2009
Publisher:
Prentice Hall
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Overview

Strategic Marketing Problems: Cases and Comments / Edition 12

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy

MARKET
: Relevant information and case studies for marketing executives and professionals.

Product Details

ISBN-13: 9780136107064
Publisher: Prentice Hall
Publication date: 08/18/2009
Edition description: Older Edition
Pages: 744
Product dimensions: 8.50(w) x 11.00(h) x 1.30(d)

Table of Contents

Chapter 1: Foundations of Strategic Marketing Management Chapter 2: Financial Aspects of Marketing Management Chapter 3: Marketing Decision Making and Case Analysis Chapter 4: Opportunity Analysis and Market Targeting Chapter 5: Product and Service Strategy and Management Chapter 6: Integrated Marketing Communications Strategy and Management Chapter 7: Marketing Channel Strategy and Management Chapter 8: Pricing Strategy and Management Chapter 9: Marketing Strategy Reformulation: The Control Process Chapter 10: Global Marketing Strategy

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