Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company / Edition 1

Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company / Edition 1

ISBN-10:
0071486550
ISBN-13:
9780071486552
Pub. Date:
12/22/2006
Publisher:
McGraw-Hill Professional Publishing
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Overview

Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company / Edition 1

Create and market the right product-fast

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.

  • Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
  • Highlights seven principles of effective product creation
  • Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool

    Corporation

    Mars, Inc., and IBM
  • Includes key questions and milestone decision issues from each stage of the product creation process
  • Covers both short- and long-term strategies, coupled with suggestions for advanced technology
  • Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
  • Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
  • Addresses sensitive issues of branding and intellectual property rights

Product Details

ISBN-13: 9780071486552
Publisher: McGraw-Hill Professional Publishing
Publication date: 12/22/2006
Edition description: 1ST
Pages: 336
Product dimensions: 6.20(w) x 9.10(h) x 1.05(d)

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