Introduction. 1. WHAT IS SYNERGY- Introduction, Synergy and capabilities , Invisible assets, Integrating Strategies for clusters of business. 2. IDENTIFYING OPPORTUNITIES - Introduction, Interrelationships among business units, Evaluating interdependecies across business, Four portfolio analysis. 3. CREATING SYNERGY BENEFITS - Introduction, Seeking and achieving synergies, Transnational solution, Managing alliances, Building core skills. 4. SYNERGY IN PRACTICE - Introduction, Diversification in the financial services industries, Rebuilding an alliance, Creating value in symbiotic acquisitions, Co-ordinating international manufacturing and technology.