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|Publisher:||Dryden Press FL|
|Edition description:||3rd ed|
|Product dimensions:||6.41(w) x 9.17(h) x 0.51(d)|
Table of Contents
Part 1 Process as well as product 5
Using PAFEO Planning John Keenan 8
The Writing Process Michael E. Adelstein 16
Evaluating and Testing as Tou Revise Linda Flower John Ackerman 21
The Project Worksheet for Efficient Writing Management John S. Harris 34
The Composing Process of An Engineer Jack Selzer 44
Part 2 Problems with Language 55
Gobbledygook Stuart Chase 58
"What Do You Mean You Don't Like My Style?" John S. Fielden 66
Clear Writing Means Clear Thinking Means... Marvin H. Swift 80
University of Wisconsin-Extension Equal Opportunities Program Office and Department of Agricultural Journalism: A Guide to Nonsexist Language 86
International Communication and Language Gwyneth Oloffson 92
Part 3 Business and Technical correspondence 117
The Importance of Memos, Letters, and E-mail Sharon J. Gerson Steven M. Gerson 120
Making Your Correspondence Get Results David V. Lewis 141
"I Have Some Bad News for You" Allan A. Glatthorn 150
How to Use Bottom-Line Writing in Corporate Communications John S. Fielden Ronald E. Dulek 154
Part 4 Reports and other longer documents 165
Audience Analysis: The Problem and a Solution J. C. Mathes Dwight W. Stevenson 168
What Experienced Collaborators Say About Collaborative Writing Nancy Allen Dianne Atkinson Meg Morgan Teresa Moore Craig Snow 184
Ten Report Writing Pitfalls: How to Avoid Them Vincent Vinci 203
A Pixel (Picture) Is Worth a Thousand Words Sheryl Lindsell-Roberts 210
How to Lie with Statistics Darrell Huff 222
Strategies of Persuasion David W. Ewing 230
Determining the Ethics of Style Dan Jones 242
Part 5 Resumes and other written materials for ajob search 247
Writing Resumes and Letters in the Language of Employers John L. Munschauer 254
The Basics of a Cover Letter Steven Graber 283
Writing Resumes Diana C. Reep 298
Resume Formats Matthew Yate 304
Follow- Up Letters Karl Weber Rob Kaplan 315