Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Markets

Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Markets

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Overview

Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Markets by Peter W Turnbull

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Product Details

ISBN-13: 9781135124274
Publisher: Taylor & Francis
Publication date: 05/07/2013
Series: Routledge Library Editions: International Business
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 4
File size: 3 MB

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