ISBN-10:
0134588940
ISBN-13:
9780134588940
Pub. Date:
12/05/1995
Publisher:
Prentice Hall
Strategy Concept and Process: A Pragmatic Approach / Edition 2

Strategy Concept and Process: A Pragmatic Approach / Edition 2

by Arnoldo C. Hax, Nicolas S. Majluf

Paperback

Current price is , Original price is $208.6. You

Temporarily Out of Stock Online

Please check back later for updated availability.

Item is available through our marketplace sellers.

Product Details

ISBN-13: 9780134588940
Publisher: Prentice Hall
Publication date: 12/05/1995
Edition description: 2nd Edition
Pages: 440
Product dimensions: 7.00(w) x 9.00(h) x 1.10(d)

Table of Contents

I. STRATEGY AND PROCESS.

1. The Concept of Strategy and the Strategy Formation Process.

2. A Formal Strategic Planning Process.

II. BUSINESS STRATEGY.

3. Business Strategy: The Core Concepts.

4. The Mission of the Business.

5. Environmental Scan at the Business Level.

6. Internal Scrutiny at the Business Level.

7. The Formulation of the Business Strategy.

8. Strategic and Economic Evaluation of the Merits of a Strategy.

III. CORPORATE STRATEGY.

9. Corporate Strategy: The Core Concepts.

10. Environmental Scan at the Corporate Level.

11. The Mission of the Firm.

12. Business Segmentation.

13. Horizontal Strategy.

14. Vertical Integration.

15. Corporate Philosophy.

16. Strategic Posture of the Firm.

17. Resource Allocation and Portfolio Management.

IV. FUNCTIONAL STRATEGY.

18. Functional Strategy: The Core Concepts.

19. Human Resource Strategy.

20. Technology Strategy.

21. Manufacturing Strategy.

Glossary.

References.

Index.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews