Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development

Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development

by Ian Chaston

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Product Details

ISBN-13: 9781138203167
Publisher: Taylor & Francis
Publication date: 07/27/2016
Pages: 320
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Ian Chaston is Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School, Plymouth University, UK, and a Visiting Professor at Centrum Catolica Business School in Peru. Recent publications include Public Sector Management: Mission Impossible? (2011) and Entrepreneurship and Small Firms (2009).

Table of Contents

1. A Very Uncertain World 2. Knowledge and Competitive Advantage 3. Strategic Planning 4. Assessing External Environments 5. Internal Competence 6. Gap Assessment 7. Issues, Objectives and Stakeholders 8. Strategy 9. Technology Strategies 10. Knowledge, Networks and Innovation 11. Public Sector Planning 12. Organisational Structure 13. Implementing Strategy 14. Implementation Errors 15. Riding the Smart Wave. Notes. Index

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