Streaming and Digital Media: Understanding the Business and Technology / Edition 1

by Dan Rayburn

Overview

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.

New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data

Product Details

ISBN-13:	9780240809571
Publisher:	Taylor & Francis
Publication date:	03/29/2007
Series:	NAB Executive Technology Briefings Series
Edition description:	New Edition
Pages:	264
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Dan Rayburn has thirteen years of high profile experience launching and growing successful technology companies specifically in the streaming and digital media sector and co-founded one of the industry's first streaming media webcasting production companies. He is recognized as "the voice of the streaming media industry" and is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry. He is a sought after speaker, writer, publisher, consultant and industry entrepreneur to corporations and industry vendors and his work has been featured in print and online by nearly every major media outlet. He provides economic, financial, and business strategy consulting to law firms, corporations, and government agencies regarding litigation cases involving video over IP and digital media patents and provides independent, unbiased, industry specific data on key investment sectors in the digital media, IPTV and wireless industries to institutional money managers.

Table of Contents

Introduction: The Current State Of The Streaming and Digital Media Industry
Chapter 1: Why Get Into Streaming and Digital Media?
Chapter 2: Technology Primer: The Basics of Streaming and Digital Media
Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business
Chapter 4: It's Not Childs Play: Learning From the Pitfalls from the Past Three Years
Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm
Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business
Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business