Streaming and Digital Media: Understanding the Business and Technology

Streaming and Digital Media: Understanding the Business and Technology

by Dan Rayburn
Pub. Date:
Taylor & Francis
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Streaming and Digital Media: Understanding the Business and Technology

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.

New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data

Product Details

ISBN-13: 9780240809571
Publisher: Taylor & Francis
Publication date: 03/29/2007
Series: NAB Executive Technology Briefings Series
Edition description: New Edition
Pages: 264
Sales rank: 435,076
Product dimensions: 6.00(w) x 9.00(h) x 0.56(d)

Table of Contents

Acknowledgments     xi
About the Author     xiii
Introduction     xv
Why Get into Streaming and Digital Media?     1
The Key Question Is Not Can You Build a Streaming Business, But Should You?     1
Using Digital Media for Revenue Generation: The Value in Managing Your Own Content, Channels, and Customers     6
Using Digital Media to Reduce Costs and Increase Communication: Leveraging Digital Media for Different Applications     9
Early Successes Show Big Returns If They're Done Right     12
Technology Primer: The Basics of Streaming and Digital Media     19
Introduction to Streaming and Digital Media Technologies     19
Technical Variations of Internet Media from Traditional Broadcasting     29
The Fundamental Difference in Cost Structures Between the Old and New     30
Why Broadcast Quality is Different From Internet Quality     34
Typical Quality Measurements for Streaming and Digital Media     37
Content Security: Digital Media Means a User Can Record an Exact Copy     40
The Four Keys to a Profitable Streaming or Digital Media Business     47
Given These Technology Issues, What Should You Focus on When Building Your Digital Media Business?     47
Four Key Principles of a Stable Digital Media Strategy: Scalability,Security, Intelligence, and Quality     48
Scalability: A Scalable Delivery Strategy Can Cut Delivery Costs Over Traditional Broadcast     49
Security: Digital Rights Management (DRM) Security Technologies Make Streaming and Digital Media Safe and Sound     51
Intelligence: Getting Accurate, Reliable, Usable Usage and Audience Intelligence     52
Quality: Assuring Media Fidelity and Quality When Delivering Content Over the Internet     55
It's Not Child's Play: Learning From the Pitfalls of the Past Three Years     59
In the Internet Land Grab and Rush for Revenue, Early Companies Forgot to Manage the Costs for Streaming and Digital Delivery     59
You Can Avoid the Top Four Mistakes Made in the Early Days by Understanding the Business Impact of Licensing, Security, Distribution, and Quality     60
Don't Let Your Strategy Get Sidetracked by the Media Player Market Share Numbers     60
The Changing Value of CDNs for Streaming and Digital Media Distribution     67
The Most Common Outsourced Application-Live Webcasting     71
Quality Is So Important It Deserves Its Own Chapter-Chapter 5     74
Quality and Content Are King and Queen of the Digital Media Realm     79
If You Don't Have Good Content or Sufficient Quality, Don't Bother     79
The Definitions of "Good Content" and "Sufficient Quality" Change Depending Upon Your Target Audience, Usage, Price Charged, etc.     79
Some Content is Excellent for Streaming or Digital Media, While Others are Unsuitable     81
When Determining the Best Quality for Your Company, Make Sure You Understand the Four Sides of the Digital Media "Business Square"     83
If You Change Audience Size, Then You'll Have to Change Your Delivery Strategy     89
Content Size Does Matter When It Comes to Streaming and Digital Media     89
Encoding Bit Rates Affect Content Quality-And Your Target Audience     91
Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business     99
Based on Interviews with People Building These Systems Today, Here Are Some Guidelines for Building and Managing a Streaming or Digital Media Business     99
Pricing: Understanding Costs and What You Should Pay     102
Build versus Buy     109
Understanding the Most Commonly Used Multimedia Applications for Enterprise Communications     111
A Summary Checklist to Use When Building a Successful Streaming Business     112
Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business     117
The Internet Can Significantly Impact Other Areas of a Media Business     117
Managed Delivery: Cut Weeks Out of Media Production Cycles and Push Post-Production Times to the Limit     119
Using Media as Part of a Customized Web Portal to Increase Sales and Improve Customer Satisfaction     121
Putting Your Knowledge Into Action     123
The Costs of CDN and Streaming Services 3rd Edition Vendor Pricing and Customer Expectations     131
Executive Summary     131
Media Delivery Buying Practices     137
The Cost of Delivering Media     144
Closing the Buyer/Vendor Gap     158
Recommendations for Buyers     163
Vendors Participating in Research Study     165
Enterprise Streaming: Return on Investment Report     167
Enterprise Streaming: Return on Investment Report     167
Report Summary     167
Return on Investment: Identifying and Measuring Return on Investment     168
ROI Summary     170
Major Research Conclusions     172
Summary Conclusions and Predictions     178
Training and Education     179
Investment     185
StreamLearning Summary     198
Uses of Streaming and Digital Media Report     199
Statistically Significant Research Data     199
Findings Contained in the Report     200
Executive Summary     201
Media Usage and Preferences     204
Glossary     219
Index     231

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