Streampunks: YouTube and the Rebels Remaking Media

Streampunks: YouTube and the Rebels Remaking Media

by Robert Kyncl, Maany Peyvan

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Product Details

ISBN-13: 9780062657749
Publisher: HarperCollins Publishers
Publication date: 09/05/2017
Format: NOOK Book
Pages: 272
File size: 759 KB

About the Author

Robert Kyncl is the Chief Business Officer at YouTube where he oversees all commercial and creative relationships for the platform.  Previously, Robert was Vice President of Content at Netflix, where he spearheaded the company’s content acquisition for streaming TV shows and movies over the Internet.

Robert has been listed in Variety’s Dealmakers Impact Report as one of their “disruptors”, Vanity Fair’s New Establishment List, Billboard’s Power 100 List and AdWeek’s 50 List of Vital Leaders in Tech, Media and Marketing.

Robert holds a Masters of Business Administration from Pepperdine University and a B.S. in International Relations from SUNY New Paltz.  He resides in Los Angeles with his wife and two daughters.

Table of Contents

Introduction ix

1 Rise of the Streampunks 1

Your Orientation to a New Class of Creators

2 ||Superwoman|| Comes to the Supermarket 11

Why Shelf Space Is the Key to Understanding How the Media Industry Works Today

3 Nerding Out 27

The Green Brothers and the Importance of Online Community Building

4 True Blue Hair 45

Tyler Oakley, Authenticity, and the Changing Nature of Celebrity

5 No Passport Necessary 65

Lilly Singh, Mr. Bean, K-Pop, and the Global Media Melting Pot

6 Show Me Something I Haven't Seen Before 79

Satire, Representation, and Bias in Online Video

7 Stick to Your Quilting 93

The Deep Appeal of Narrow Niches

8 The Struggle Is Real 115

Why Today's Stars Have to Give 110 Percent in a 24/7 World 115

9 Revenue Streams 137

Funding Creativity in the Digital Age 137

10 "This Just Uploaded . . ." 159

Vice, Storyful, and the New Business of the News Business

11 Pardon Welcome the Interruption 185

Casey Neistat Is Making Ads Great Again

12 Streampunk Rock! 211

The Fall and Rise of the Music Industry

13 What to Watch Next 235

Just When You Had Millennials Figured Out, Here Comes Gen Z

Conclusion: A Window to the World 249

Acknowledgments 253

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