The Strongest Link: Forging a Profitable and Enduring Corporate Alliance / Edition 1 available in Hardcover
- Pub. Date:
"What does it take to build a successful corporate alliance? The dramatically high failure rate estimated at 60 to 75% suggests that alliance managers often lack the knowledge and skills to determine strategic fit, negotiate win-win agreements, align organizational cultures, and perhaps most important of all get people to work together productively. This book provides the practical guidance needed to make alliances work. In The Strongest Link, strategic alliance experts Slowinski and Sagal draw on over 40 years of experience working with companies to form strong, profitable collaborations, including AT&T, NEC, Battelle, Eli Lilly, and Procter & Gamble. Packed with stories of these and other companies, the book features exclusive, proven methodologies for planning, structuring, and negotiating an alliance, as well as strategies for training participants in collaborative management.
The Strongest Link is a true field guide, a down-in-the-trenches look at how to avoid the troubles that plague so many alliance efforts and how to forge a collaborative link that adds value to all participants."
|Product dimensions:||6.20(w) x 9.10(h) x 1.20(d)|
|Age Range:||17 Years|
About the Author
Gene Slowinski, Ph.D. (Gladstone, NJ) and Matthew w. Sagal, Ph.D. (Marblehead, MA) are managing partners of the Alliance Management Group, a consulting firm specializing in strategic alliances. Dr. Slowinski is also Director of Strategic Alliance Research at the Graduate School of Management, Rutgers University. Dr. Sagal is a former executive with AT&T.
Table of Contents
"1. The Alliance Framework tool
2. Selecting the Team
3. Using the Alliance Framework Document to Achieve
4. Approaching Potential Partners: Strategic Fit Assessment
5. Resource Fit Assessment
6. Selecting the Partner
7. Negotiating the Agreement
8. Developing the Relationship with the Partner Using all Alliance Framework Elements
9. The Alliance Implementation Program
10. Managing Conflict
11. Alliance Management Systems and Alliance Metrics
12. Managing Cultural Differences"