Structural Packaging Art

Structural Packaging Art

by Xia Jiajia


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Structural Packaging Art by Xia Jiajia

Art of Package and Structure has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationery, to teabags and truffles. All are designed to create a unique identity and brand within a highly competitive consumer market, colorful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a 'gift' to be purchased, then savoured and enjoyed as an essential feature of the whole product experience.

A free DVD is included.

Product Details

ISBN-13: 9789881468734
Publisher: Artpower International
Publication date: 03/24/2017
Pages: 272
Product dimensions: 8.50(w) x 11.20(h) x 1.10(d)

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