Structures for Strategy: The Promotions Plan

Structures for Strategy: The Promotions Plan

by Allen H. Munro




"...promotions decisions have long term consequences both positive and negative and must be deployed with diligence."
The Structures for Strategy Promotions Plan is a strategy-crafting tool ideal for market communications planning.
This formula is of specific interest to promotion, pr & sales managers for use as a comprehensive checklist in addressing strategic exposures.
PROMOTIONS PLANNING is about the integration of promotional elements such as advertising, direct response, identity and image communication focused on revenue aims.
Accuracy of exposure and correctness of processing ensures tightest targeting at segment sensitivities and responsiveness.
Useful for the:
*SBU/General/Corporate Manager
*Small Business Owner
...seeking to ensure that the brand they manage is deployed with the best results.
The unique design of the framework templates and methodology, utilized throughout the planning format, provides a pathway towards a highly-focused communications campaign.

Product Details

ISBN-13: 9781600374012
Publisher: Morgan James Publishing
Publication date: 10/01/2009
Pages: 200
Product dimensions: 4.90(w) x 7.80(h) x 0.20(d)

About the Author

ALLEN H. MUNRO was born in South Africa and holds an MBA in Strategic Marketing from the University of Hull in Great Britain. He is the founder and managing director of Strategic Encounters (Australia) Pty Ltd & Strategic Encounters CC South Africa. He resides permanently in Sydney, Australia, and retains family interests in both South Africa and Australia.
Allen has a long history in prime consulting assignments within medium and large organizations in the United Kingdom, South Africa and Australia in the fieldof strategic planning, strategy execution and senior executive training.
He dedicates much of his time to the development of post- graduate entrepreneurs as a part time lecturer and mentor

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