In an era of slowing growth, Africa is home to a trillion-dollar, resource-rich economy, and six of the ten fastest growing markets in the world. Success in Africa introduces the ambitious CEOs who are building the continent. These stories of growth, technology, and tradition bring life to one of the most important stories of the global economy: a successful Africa.
The CEOs of General Electric, The Coca Cola Company, and Tullow Oil join Africa’s leading CEOs to share insights on what wins in this fast-growth market. With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa’s growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win?
Success in Africa provides on-the-ground perspective, personal stories, and insight that Robert Rubin calls “essential reading for all who are interested in Africa for reasons of business, investment, policy, or curiosity.”
|Publisher:||Taylor & Francis|
|Product dimensions:||6.50(w) x 1.50(h) x 9.50(d)|
About the Author
Jonathan Berman writes, speaks, and consults on global business. He is a senior advisor at the consulting firm Dalberg, having previously been a partner. He advises global Fortune 500 companies on entry and operations in emerging and frontier markets worldwide, focusing on the political and economic dynamics that drive shareholder value. His clients include global leaders in oil, gas, mining, infrastructure, healthcare, and consumer goods, as well as governments and investors active in these sectors. Jonathan’s views have appeared in the New York Times, The Wall Street Journal, on NPR's "Morning Edition," and in Harvard Business Review, where he writes a monthly blog. A member of the Council on Foreign Relations, Jonathan holds a BA from Yale University and an MA from UC Berkeley. He is based in New York and Washington, DC, where he lives with his wife and son.
Most Helpful Customer Reviews
I found this book quite eye-opening. Berman gives insight into why American companies don't do much business in Africa, why they should do more, and what challenges and opportunities await. I think most of us are aware of our unfair preconceptions about Africa, but the author does a great job of showing just how unreasonable and harmful they are, especially by taking concrete examples of CEOs -- both Western and African -- who have confronted and overcome the obstacles that exist to doing business in Africa. I also found this book very well-organized, and it's a quick read, as the writing flows quite well. The author has intentionally avoided a "case study" type approach, which I think is a good decision as the book manages to bring insights from several different companies to bear on each of the issues that it addresses. That being said, perhaps the one thing I would have like to see in this book would be an appendix with brief case studies that might provide full summaries of the businesses described in the book -- I would have liked to have the details of each business described in one place that I could refer to when their CEOs were discussing major issues in Africa. Overall an excellent effort, one can only hope that this will contribute to a growth of business between the United States and Africa. As the book points out, this can only be to the benefit of both parties.