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Featuring chapter contributions from: Brian Clark, Jay Baer, John Jantsch, Kim Garst, Sonia Simone, Donna Moritz, Denise Wakeman, Barbara Rozgonyi, Brian Dean, Syed Balkhi, Eric Ward, Andrea Vahl, Beth Hayden, Lou Bortone, Viveka von Rosen, Stephan Hovnanian, Jason van Orden, Sue B. Zimmerman, Bob Baker, Kim Dushinski, Ian Cleary, and Craig Valentine.
Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones.
Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
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About the Author
Mitch Meyerson is the author of 11 books, including Mastering Online Marketing and Guerrilla Marketing on the Internet. He has been a featured expert on Oprah and has trained and certified more than 600 coaches in his acclaimed Guerrilla Marketing Coach and World Class Speaking Certification Programs. He lives in Scottsdale, AZ.
Table of Contents
Section I Strategy, Conversion, and Mindset
Chapter 1 Why Building Your Own Digital Media Platform Is Smarter than "Marketing" Brian Clark 3
Chapter 2 Youtility: Why Smart Online Marketing Is about Help, Not Hype Jay Baer 17
Chapter 3 Total Online Presence: The Seven Essential Stages John Jantsch 29
Chapter 4 Creating Your Social Media Strategy Kim Garst 41
Chapter 5 The No-Baloney Essentials of Content Marketing That Work Sonia Simone 55
Chapter 6 Website Conversion: Turning Strangers into Customers Mitch Meyerson, 67
Chapter 7 The Shift to Visual Social Media: How to Create Visual Content that People Love to Share Donna Moritz 83
Section II Traffic
Chapter 8 How to Use Short-Form Microcontent to Amplify Your Visibility on the Web Denise Wakeman 99
Chapter 9 Perfecting PR: How to Quickly Attract Attention, Clicks, and Customers Barbara Rozgonyi 113
Chapter 10 SEO that Gets Results Today-and Tomorrow Brian Dean 125
Chapter 11 Email Lists: How to Create, Build and Maintain an Engaged, Responsive List Syed Balkhi 143
Chapter 12 Let There Be Links, But What Kind? Eric Ward 155
Section III Leveraging Apps
Chapter 13 How to Create and Implement a Facebook Strategy that Converts Andrea Vahl 167
Chapter 14 Connecting with Clients, Getting More Traffic, and Making More Sales Using Pinterest Marketing Beth Hayden 179
Chapter 15 Video Marketing: How to Win in a World Gone Video Lou Bortone 191
Chapter 16 LinkedIn Prospecting Strategies that Convert Connections into Clients Viveka von Rosen 205
Chapter 17 Google+: A Social Media Toolbox for Every Business Stephan Hovnanian 221
Chapter 18 How to Attract Leads and Drive Sales with Podcasting Jason van Orden 231
Chapter 19 Instagram for Business: How to Brand Your Business and Build a Loyal Following Sue B. Zimmerman 243
Chapter 20 It's Time to Add Twitter to Your Core Marketing Strategy Kim Garst 255
Chapter 21 So Many Choices! How to Determine the Best Sites and Content Strategy for You Bob Baker 265
Chapter 22 What You Need to Know about Mobile Marketing Kim Dushinski 277
Chapter 23 How to Build an Award-Winning Blog in Six Months Ian Cleary 285
Chapter 24 How to Build a Loyal, Die-Hard Following of People Waiting for Your Next Offer Craig Valentine 299
Chapter 25 Epilogue 311
Most Helpful Customer Reviews
This book is only good for real novices in online marketing - and much of the content is outdated. Don't get me wrong - there is some good information in here - but the way the book is laid out, the author has basically given these online marketing gurus a section of a book to promote themselves, their sites, and upsell you to purchase the rest of their content.