Successful Communication for Business and Management / Edition 7

Successful Communication for Business and Management / Edition 7

ISBN-10:
0134666828
ISBN-13:
9780134666822
Pub. Date:
11/13/1997
Publisher:
Prentice Hall Professional Technical Reference

Hardcover

Current price is , Original price is $92.0. You
Select a Purchase Option (7TH)
  • purchase options

Overview

Successful Communication for Business and Management / Edition 7

This comprehensive treatment of communication principles is applied to letters, memos, reports, employment letters and resumes, and oral, nonverbal, and intercultural communication. The author presents theory, techniques, and applications to teach readers how to solve business and personal communication problems with an emphasis on effectiveness and ethics. The book is based on the premise that all elements of communication are interrelated and that the transmission and reception of meaning affect behavior. Easy-to-follow writing style along with a clear discussion of principles that includes many applications. The seventh edition of Successful Communication for Business and Management has been revised to include a reduction in the number of chapters from 21 to 18. The overall presentation has been updated where appropriate. And, the discussion of technology now reflects the latest changes in both technology that is available and the manner in which is it properly used. An essential communications reference book for every professional.

Product Details

ISBN-13: 9780134666822
Publisher: Prentice Hall Professional Technical Reference
Publication date: 11/13/1997
Edition description: 7TH
Pages: 641
Product dimensions: 8.21(w) x 10.39(h) x 1.30(d)

Table of Contents

Preface xix
PART I AN OVERVIEW OF COMMUNICATION WITHIN ORGANIZATIONS 1(90)
Chapter 1 The Communication Process and Environment
1(32)
Chapter 2 Communication within and from the Organization
33(24)
Chapter 3 Communicating with the Aid of Technology
57(34)
PART II PRINCIPLES OF EFFECTIVE WRITING AND SPEAKING 91(82)
Chapter 4 Choosing Appropriate and Effective Words
91(30)
Chapter 5 Achieving Correctness, Conciseness, Completeness, Readability, and the Desired Emphasis
121(26)
Chapter 6 Building Goodwill Through Communication
147(26)
PART III FREQUENTLY WRITTEN BUSINESS MESSAGES 173(118)
Chapter 7 Routine and Favourable Letters and Memorandums
173(42)
Chapter 8 Writing About the Unfavorable or the Uncertain
215(36)
Chapter 9 Sales Letters and Other Persuasive Messages
251(40)
PART IV COMMUNICATION ABOUT EMPLOYMENT 291(74)
Chapter 10 Planning the Search for Career Employment
291(38)
Chapter 11 Completing the Job-Finding Process
329(36)
PART V COMMUNICATING THROUGH REPORTS 365(146)
Chapter 12 An Overview of Reports and Report Planning
365(34)
Chapter 13 Gathering and Reporting Information
399(34)
Chapter 14 Interpreting Data with Statistics, Graphic Aids, and Logical Thought
433(28)
Chapter 15 Writing Short and Long Reports
461(50)
PART VI SPEAKING TO GROUPS. INTERCULTURAL AND MANAGERIAL COMMUNICATION 511(104)
Chapter 16 Speaking to Groups
511(44)
Chapter 17 Intercultural Communication
555(36)
Chapter 18 Effective Management through Communication
591(24)
Appendix A The Appearance and Format of Business Letters 615(16)
Appendix B Solutions to "Test Yourself: Correct Usage," Chapters 1-18 631(10)
Appendix C Dictating Business Messages 641(2)
Appendix D A Brief Guide to English Usage 643
Index I-1

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews