This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
About the Author
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.
Table of Contents
IntroductionPART ONE: BASIC PRINCIPLESWhen to Use Focus Groups and Why - David L Morgan and Richard A KruegerThe Group Interview in Social Research - James H Frey and Andrea FontanaThe Design and Analysis of Focus Group Studies - John Knodel A Practical ApproachUnderstanding Communication Processes in Focus Groups - Terrance L Albrecht, Gerianne M Johnson and Joseph B WaltherQuality Control in Focus Group Research - Richard A KruegerPART TWO: COMBINING WITH OTHER METHODSUsing Focus Groups to Adapt Survey Instruments to New Populations - Theodore D Fuller et al Experience From a Developing CountryImproving Survey Questionnaires Through Focus Groups - Kerth O'BrienFocus Groups and Surveys as Complementary Research Methods - Brent Wolff, John Knodel and Werasit Sittitrai A Case ExampleSelecting Individual or Group Interviews - Benjamin F Crabtree et alPART THREE: CONDUCTING SELF-CONTAINED RESEARCHUsing Dialogical Methods in Group Interviews - Raymond V PadillaFocus Group Research on Sensitive Topics - Richard A Zeller Setting the Agenda Without Setting the AgendaFocus Group Interviewing With Low-Income, Minority Populations - Robin L Jarrett A Research ExperienceFocus Groups and Community Mobilization - Thomas Plaut, Suzanne Landis, and June Trevor A Case Study From Rural North CarolinaPART FOUR: CONCLUSIONSFuture Directions for Focus Groups - David L Morgan