This book provides a guide to successful management. Managers need to set the right objectives for the company and clear objectives for themselves. A general manager must develop new strategies that are relevant to the environment and are based on the core competences of the corporation. These strategies will need to yield a long term competitive advantage so that they significantly increase the value of the company over time. This book, by the Chief Executive of a major multinational company, provides many insights and thoughtful consideration of important aspects of successful management.
|Publisher:||Palgrave Macmillan UK|
|Edition description:||1st ed. 1995|
|Product dimensions:||6.69(w) x 9.61(h) x 0.02(d)|
About the Author
Table of ContentsStarting Point - Management or Leadership? - Management Development - Managing Yourself -The Environment - Strategy - Adding Value - Communication - Taking Charge - The Numbers - A Sense of Balance