Successful Public Relations / Edition 2 available in Paperback
In this new edition Jim Dunn gives an updated, step-by-step guide to effective public relations.
“There is no mystique surrounding good public relations”, he says—but there are certain rules and steps to be taken in order to develop successful media relations.
Jim Dunn uses almost 25 years’ experience of both sides of the journalism/PR fence to provide valuable, practical advice—from the role of the PR officer to fees and costs and the effective use of PR on radio and television. It contains case studies which add extra value to this excellent guide.
|Product dimensions:||6.30(w) x 9.06(h) x (d)|
About the Author
Table of ContentsIntroduction; The nature of public relations; The role and function of a PRO; Costing PR; How to deal with the media--Dunn's golden rules; Setting up and operating the PR office; Preparing feature articles; Public relations photography; Press conferences, media events and interviews; Effective PR use of radio and television; PR on a small budget; New product launches; Crisis public relations--how to handle emergencies; Case history I: The Chief Executive's approach to PR; Case history II: The lobbyist; Case histories III - VII; Appendices: I Tourism and the media--how one industry advises its members; II Public relations photography techniques; III The top media.