Successful Public Relations / Edition 2

Successful Public Relations / Edition 2

by Jim Dunn
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Successful Public Relations / Edition 2

In this new edition Jim Dunn gives an updated, step-by-step guide to effective public relations.

“There is no mystique surrounding good public relations”, he says—but there are certain rules and steps to be taken in order to develop successful media relations.

Jim Dunn uses almost 25 years’ experience of both sides of the journalism/PR fence to provide valuable, practical advice—from the role of the PR officer to fees and costs and the effective use of PR on radio and television. It contains case studies which add extra value to this excellent guide.

Product Details

ISBN-13: 9781854180315
Publisher: Thorogood
Publication date: 06/28/1993
Pages: 168
Product dimensions: 6.30(w) x 9.06(h) x (d)

About the Author

Jim Dunn has 40 years' experience in journalism and public relations and extensive knowledge of advising organisations in the corporate, travel and leisure, entertainment, property and financial sectors. His current business interest is in helping to build up a small group of luxury 5 star hotels in Europe but he still keeps his hand in at writing and contributes a regular column on his travels around the world.

Table of Contents

Introduction; The nature of public relations; The role and function of a PRO; Costing PR; How to deal with the media--Dunn's golden rules; Setting up and operating the PR office; Preparing feature articles; Public relations photography; Press conferences, media events and interviews; Effective PR use of radio and television; PR on a small budget; New product launches; Crisis public relations--how to handle emergencies; Case history I: The Chief Executive's approach to PR; Case history II: The lobbyist; Case histories III - VII; Appendices: I Tourism and the media--how one industry advises its members; II Public relations photography techniques; III The top media.

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