Summary: Leap: Review and Analysis of Schmetterer's Book

Summary: Leap: Review and Analysis of Schmetterer's Book

by BusinessNews Publishing

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Overview

The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".

This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.

Product Details

ISBN-13: 9782511017906
Publisher: Must Read Summaries
Publication date: 10/14/2014
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 15
File size: 719 KB

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