This is an Instaread Summary of The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg.
In The Power of Habit, Charles DuHigg explains how all of our lives are a mass of habits. Many of our choices are not based on careful decision-making. They are instead habits and these habits have a tremendous influence on our health and productivity. Once we understand how habits are formed and how they work, we can learn how to change them.
This book is divided into three parts. The first part focuses on the habits of individuals. In this section, DuHigg explains the habit loop and how habits work. A habit loop is made up of a cue or trigger, a routine, and a reward. DuHigg's examples show us how once habits are lodged in our brain, they influence how we act--often without our realizing it. Advertisers take advantage of our habits to convince us to buy their products. Advertisers know that cravings are what drive the habit loop from the cue to the routine to the reward and back again. They are also aware that knowing how to spark a craving is the key to creating a new habit...
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