Sun Tzu's Art of War Plus: The Art of Sales (The Art of War Plus, Career and Business Series) / Edition 1 available in Hardcover
- Pub. Date:
- Clearbridge Publishing
Selling is Warfare. Whether you are sales person, a sales manager, or a business owner, you can profit from this new version of the ancient guide to success. For over 2,500 years, “The Art of War” has helped its readers to victory. Together with a new version, “The Art of Sales,” Sun Tzu’s immortal ideas address our modern form of warfare-sales competition. “The Art of Sales” translates Sun Tzu’s lesson to deal with customers, competitors, and different sales situations. No matter how successful or unsuccessful you have been at selling in the past, “The Art of War and The Art of Sales” will inspire you, excite you, and give you new tools to win the daily battles of the marketplace. Buy it today and study it forever!
Read an Excerpt
From “The Art of War” Page: Do not take a position facing high ground. Do not oppose those with their backs to the wall. Do not follow those who attempt to flee. Do not attack the enemy’s strongest men. Do not swallow the enemy’s bait. Do not block and army that is headed home. Leave an escape route for a surrounded army. Do not press a desperate foe. This is the art of war.
From “The Art of Sales” Page Do not take a position against strong feelings. Do not pursue an argument based on a lack of alternatives. Do not accept those who only pretend to agree. Do not attack the strongest competition against you. Do not believe everything the customer tells you. Do not argue with a customer who agrees with you. Give the customer a better alternative. Do not press the customer too hard for a decision. These are the rules for selling.
Table of ContentsForeword
Chapter 1 -- Planning War & Sales Analysis Chapter 2 -- Going to War & Choosing to Sell Chapter 3 -- Planning to Attack & Planning Your Territory Chapter 4 -- Positioning & Sales Position Chapter 5 -- War Momentum & Sales Persuasion Chapter 6 -- Military Weakness and Strength & Sales Disadvantages and Advantages
Chapter 7 -- Armed Conflict & Sales Contact Chapter 8 -- Military Adaptability & Adjusting to the Sales Situation Chapter 9 -- Armed March & Moving Sales Forward Chapter 10 -- Field Position & Customer Relationships Chapter 11 -- Types of Terrain & Sales Situations Chapter 12 -- Attacking with Fire & Using Customer Desire Chapter 13 -- Using Spies & Using Questions