Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

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Overview

Superconnect: Harnessing the Power of Networks and the Strength of Weak Links by Richard Koch, Greg Lockwood

The practical guide to discovering the rules of our superconnected world through the science and sociology of networks.

In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect—a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people?

Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components—strong relationships, weak relationships, and hubs—that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.

Product Details

ISBN-13: 9780393079203
Publisher: Norton, W. W. & Company, Inc.
Publication date: 08/23/2010
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 224
File size: 342 KB

About the Author

Richard Koch has started several valuable network ventures and is the author of The 80/20 Principle, an international bestseller. He lives in Portugal.
Greg Lockwood is an investor specializing in network businesses. He lives in London.

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