S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Russell Kern, Russell M. Kern

Hardcover

$39.95

Product Details

ISBN-13: 9780658006227
Publisher: McGraw-Hill Companies, The
Publication date: 03/09/2001
Pages: 304
Product dimensions: 7.52(w) x 9.43(h) x 0.90(d)

About the Author

Russell M. Kern is president of Kern Direct Marketing, an agency specializing in integrated sales lead generation.

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S.U.R.E.-Fire Direct Response Marketing 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
What should be considered the 'bible' of marketing. If everyone followed this simple advice, we'd have more customers. Whether you hire a marketing firm or do your own in-house marketing, this book is a must. Don't miss this opportunity to do what you want to do even better!