Surfing the Global Tide: Automotive Giants and How to Survive Them

Surfing the Global Tide: Automotive Giants and How to Survive Them

by M. Wynn-Williams

Hardcover(2009)

$70.30 $74.99 Save 6% Current price is $70.3, Original price is $74.99. You Save 6%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Friday, September 20

Overview

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies thefundamental economies of scale and firm organizational structure.

Product Details

ISBN-13: 9780230579248
Publisher: Palgrave Macmillan UK
Publication date: 04/22/2009
Edition description: 2009
Pages: 271
Product dimensions: 6.40(w) x 9.30(h) x 1.00(d)

About the Author

MICHAEL WYNN-WILLIAMS is currently the Senior Analyst (Japan and South Korea) for IHS Global Insight and has extensive experience of the automobile industry in both a professional and academic capacity. He holds a PhD in automotive economics from Cardiff Business School and an MBA from Heriot-Watt University.

Table of Contents

Raising the Leviathan Fundamentals of Scale Economies of Size Production Costs Survivor Analysis Economies of Scale in the Automobile Industry Survivor Analysis in the Automobile Industry From Plant Size to Economies of Scale Conclusion Structuring the Firm Company Structure Unitary and Multidivisional Governance Structures Constructing the Automobile Industry Paradigm Paradigm Revolutions Constructing the Automobile Industry Paradigm Vertical Integration of the Automobile Paradigm Resultant Size and Shape Conclusion Approximating to the Automobile Industry Paradigm Introduction Sub-scale Production Internal Approximations to the Automobile Paradigm External Approximations to the Automobile Paradigm Opportunities Raised by Globalization Reassessing the Full-function Structure Conclusion Opening the Door to China The Rise and Fall of British Leyland/Rover Group MG Rover: Autonomy and Sustainability MG Rover Assets: Reconstructing the International Vertical Joint Venture Conclusion The Paradigm in the Automobile Industry of the Future Current State of the Industry Reaching Beyond the Automobile Industry Paradigm Paradigmatic Views of Other Industries Closing Remarks References

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews