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Survey Research Methods

Survey Research Methods

by Earl R. Babbie


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Product Details

ISBN-13: 9780534002244
Publisher: Wadsworth
Publication date: 01/28/1973
Pages: 384
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Earl Babbie was born in Detroit, Michigan, in 1938, although he chose to return to Vermont 3 months later, growing up there and in New Hampshire. In 1956, he set off for Harvard Yard, where he spent the next 4 years learning more than he initially planned. After three years with the U.S. Marine Corps, mostly in Asia, he began graduate studies at the University of California, Berkeley. He received his Ph.D. from Berkeley in 1969. He taught sociology at the University of Hawaii from 1968 through 1979, took time off from teaching and research to write full time for 8 years, and then joined the faculty at Chapman University in Southern California in 1987. Although an author of research articles and monographs, he is best known for the many texts he has written, which have been widely adopted in colleges throughout the United States and the world. He also has been active in the American Sociological Association for 25 years and served on the ASAÂ's executive committee. He is also past president of the Pacific Sociological Association and California Sociological Association. He has been married to his wife, Sheila, for more than 40 years, and they have a son, Aaron, who would make any parent proud. As proof, he helped produce the world's two greatest grandchildren. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts, including the bestselling THE PRACTICE OF SOCIAL RESEARCH and THE BASICS OF SOCIAL RESEARCH.

Table of Contents

PART I. THE SCIENTIFIC CONTEXT OF SURVEY RESEARCH. 1. The Logic of Science. The Traditional Perspective. The Debunking of Science. Science in Practice. What is Science? 2. Science and Social Science. The Search for Social Regularities. The Characteristics of Social Science. Methods of Social Scientific Research. 3. Survey Research as a Method of Social Science. A Brief History of Survey Research. The Scientific Characteristics of Survey Research. A Comparison of Survey and Other Methods. Is Survey Research Really Scientific? PART II. SURVEY RESEARCH DESIGN. 4. Types of Study Design. Purposes of Survey Research. Units of Analysis. Basic Survey Designs. Variations on Basic Designs. Choosing the Appropriate Design. 5. The Logic of Survey Sampling. The Logic of Probability Sampling. Sampling Concepts and Terminology. Probability Sampling Theory and Sampling. Distribution. Populations and Sampling Frames. Types of Sampling Designs. Disproportionate Sampling and Weighting. Nonprobability Sampling. Nonsurvey Uses of Sampling Methods. 6. Examples of Sample Designs. Sampling University Students. Sampling Medical School Faculty. Sampling Episcopal Churchwomen. Sampling Oakland Households. 7. Conceptualization and Instrument Design. Logic of Conceptualization. An Operationalization Framework. Types of Data. Levels of Measurement. Guides to Question Construction. Measurement Quality. General Questionnaire Format. Ordering Questions in a Questionnaire. Instructions. Reproducing the Questionnaire. 8. Index and Scale Construction. Indexes Versus Scales. Index Construction. Scale Construction. Typologies. PART III. DATA COLLECTION. 9. Self-Administered Questionnaires. Mail Distribution and Return. Postal Options and Relative Costs. Monitoring Returns. Follow-up Mailings. Acceptable Response Rates. A Case Study. 10. Interview Surveys. Imporance of Interviewer. General Rules for Interviewing. Interviewer Training. The Interviewing Operation. 11. Data Processing. Computers in Survey Research. Coding. Codebook Construction. Coding and Data Entry Options. Precoding for Data Entry. Data Cleaning. 12. Pretests and Pilot Studies. Conducting Pretests. Conducting Pilot Studies. Evaluating Pretests and Pilot Studies. PART IV. SURVEY RESEARCH ANALYSIS. 13. The Logic of Measurement and Association. The Traditional Image. The Interchangeability of Indexes. Implications. 14. Constructing and Understanding Tables. Univariate Analysis. Subgroup Descriptions. Bivariate Analysis. Multivariate Analysis. 15. The Elaboration Model. History of the Elaboration Model. The Elaboration Paradigm. Elaboration and Ex Post Facto Hypothesizing. 16. Social Statistics. Descriptive Statistics. Inferential Statistics. 17. Advanced Multivariate Techniques. Regression Analysis. Path Analysis. Factor Analysis. Analysis of Variance. Discriminant Analysis. Log-Linear Models. 18. The Reporting of Survey Research. Some Basic Considerations. Organization of the Reports. Guidelines for Reporting Analysis. PART V. SURVEY RESEARCH IN SOCIAL CONTEXT. 19. The Ethics of Survey Research. Voluntary Participation. No Harm to Respondents. Anonymity and Confidentiality. Identifying Purpose and Sponsor. Analysis and Reporting. A Professional Code of Ethics. Ethics -- Relevant Illustrations. 20. The Informed Survey Research Consumer. Research Design. Measurement. Sampling. Data Analysis. Data Reporting. APPENDICES. Appendix A. Table of Random Numbers. Appendix B. Estimated Sampling Error for a Binomial (95% Confidence Level). Appendix C. Distribution of Chi Square. Appendix D. Normal Curve Areas.

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Survey Research Methods 5 out of 5 based on 0 ratings. 1 reviews.
sharonk21 on LibraryThing 29 days ago
My favorite survey research book