The subject of this book is to reveal the formation process of circulation structure centering on vegetable wholesale market in western cities of China. The data are mainly from the interview and survey on farmers, vegetable wholesalers and retailers and operators of vegetable wholesale markets. The findings of the research show that the large vegetable production bases in eastern economically developed regions place stress on local vegetable circulation through wholesale markets, which results in the change in circulation channel in vegetable wholesale markets in western cities, namely, the circulation channel focusing on local vegetable has been shifted to non-local vegetables. The readers will get inspiration from the book that circulation channels have boasted a significance to the small vegetable bases surrounding the cities.
About the Author
Liming Zhao, was born in September, 1981. Mr. Zhao obtained his doctorate in the Agricultural Economics in 2012 and his research area is Agricultural Economics. At present, he is the lecturer of Shanxi Agricultural University, Post – doctoral fellow of Hokkaido University (Doctor of Agronomy). He has published about 10 papers in AGRICULTURAL MARKETING JOURNAL OF JAPAN, RESEACH FACULTY OF AGRICULTURE HOKKAIDO UNIVERSITY, The Review of the Society of Agricultural Economics and other journals. Doctor Zhao now undertake 3 research subjects at home and abroad.
Table of ContentsIntroduction.- Particularity of the Western Region and Its Significance of Research.- Reorganization of Sales Channel for Vegetable Farmers.- Reorganization of Vegetable Wholesale Market.- Reorganization of Vegetable Wholesaling Circulation.- Reorganization of Vegetable Retailing Circulation.- Economic Ethics and Solutions.