ISBN-10:
0195171411
ISBN-13:
9780195171419
Pub. Date:
08/27/2004
Publisher:
Oxford University Press, USA
Surviving Transformation: Lessons from GM's Surprising Turnaround

Surviving Transformation: Lessons from GM's Surprising Turnaround

by Vincent P. Barabba
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Product Details

ISBN-13: 9780195171419
Publisher: Oxford University Press, USA
Publication date: 08/27/2004
Pages: 280
Product dimensions: 9.30(w) x 6.30(h) x 1.00(d)

Table of Contents

1. Setting the Scene
I APPLYING THE RIGHT BUSINESS DESIGN
2. Creating and Extended Customer Relationship Business
3. Creating the Business You Want
4. Transparency and a Dialogue with the Customer
5. Finding the Right Mix of Business Designs
II LISTENING, LEARNING, AND LEADING
6. Solving the Right Problem the Right Way
7. Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed
8. Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird
9. Solving a Complex Problem: Averting Unintended Consequences
10. Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One
III MARKETING AS A STATE OF MIND
11. Understanding the System in Which the Enterprise System Operates
12. Challenging Our Critical Assumptions
13. Leveraging Knowledge Across the Enterprise
14. Combining Imagination and Market Knowledge
15. Creating the Right Business Design in the Face of Uncertainty
16. Starting with Your Destination

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