There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.
In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.
|Product dimensions:||6.00(w) x 9.00(h) x 0.94(d)|
Table of Contents
Sustainable Marketing An OverviewNew Decision Boundaries The Product System Life-CycleSustainable Marketing StrategiesSustainable ProductsSustainable Channel NetworksSustainable Marketing CommunicationsSustainable PricingMarkets and Market Development