Sustainable Marketing: Managerial - Ecological Issues

Sustainable Marketing: Managerial - Ecological Issues

by Donald A. Fuller

Hardcover

$185.00
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Product Details

ISBN-13: 9780761912187
Publisher: SAGE Publications
Publication date: 02/09/1999
Pages: 407
Product dimensions: 6.00(w) x 9.00(h) x 0.94(d)

Table of Contents

Sustainable Marketing
An Overview
New Decision Boundaries
The Product System Life-Cycle
Sustainable Marketing Strategies
Sustainable Products
Sustainable Channel Networks
Sustainable Marketing Communications
Sustainable Pricing
Markets and Market Development

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