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Swayed: How to Communicate for Impact

Swayed: How to Communicate for Impact

by Christina Harbridge


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A must read for anyone serious about the positive power of persuasion, from a leading behavioral change expert.
The ability to sway others gives people the power to set new realities into motion. Yet most people could use some work on their communication behaviors in order to increase their long-term ability to influence the people around them.

Swayed helps decode the intricate system of influence that relies on mutual attention and understanding. Using her proven methodology as well as real examples and practices readers can put to immediate use, Christina Harbridge provides a detailed set of actions that teaches us to communicate so people really hear us. Swayed instructs us to both understand natural human tendencies around communication and to use new habits to communicate in ways that will bring us closer to our desired outcomes in business and in life.

With the Swayed model readers will learn to avoid being pulled into old, reflexive communication habits such as speaking in sweeping statements and using meaningless buzzwords, or emphasizing being right over being understood.

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Product Details

ISBN-13: 9780997296242
Publisher: Nothing But the Truth Publishing, LLC
Publication date: 05/16/2017
Pages: 184
Product dimensions: 5.50(w) x 8.50(h) x (d)

About the Author

Christina Harbridge is the Founder and CEO of Allegory Inc., a San Francisco-based behavioral change company focused on helping individuals—such as politicians, CEOS, TED speakers—and corporate teams dramatically increase their influence and leadership effectiveness.
Early in her career, Christina Harbridge founded a debt collection company based on one key and unusual principle: The Human Relationship is the True Currency. Her collectors focused on creating an empathetic relationship with debtors rather than on demands for payment. This unusual approach resulted in three times the industry average in successful results for her collectors. For four years in a row, her company made the Top 100 Fastest-Growing Businesses in the Bay Area list.

Table of Contents

Introduction 1

Section 1 A Reality Check on Being a Human Being 9

Chapter 1 Behavior 11

Chapter 2 Rainbows and Unicorns Will Not Appear 29

Chapter 3 Talk the Way They Listen 37

Chapter 4 Invest in Two Basic Needs that Drive Influence 49

Section 2 A Simple Concept that Shows Up in Most Conversations 59

Chapter 5 The Context Model 61

Chapter 6 Use the Model as a General Practice 73

Chapter 7 Abstract Choices May Mess with Outcomes 89

Chapter 8 Practice the Context Model 101

Section 3 How to Apply Context Model Levels 105

Chapter 9 Presentations 107

Chapter 10 Feedback 141

Chapter 11 Delegation and Direction 163

Chapter 12 Improving Conflict with Context 171

Chapter 13 Listen with Context to Improve Outcomes 181

Chapter 14 Levels of Context Practice for Parents 191

Chapter 15 Summary of Habits to Do and Not Do 195

Chapter 16 What Now? 197

About the Author 201

Acknowledgments 209

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