That was the slogan of The Trentonian, the scrappy underdog tabloid newspaper from Trenton, N.J.
The newspaper combined a mix of hard-hitting news, steamy sex stories and solid sports to produce massive sales in competitive market.
The paper represented the heart and soul of the city.
It was surviving in a dying newspaper industry.
It was truly "No. 1 in the hearts of the people."
In 1998, The Trentonian took a tragic turn -- a turn in which the paper likely will never recover.
It ditched its core readers. It turned its back on Trenton.
Tabloid from Hell chronicles the rise and fall of a beloved newspaper. It details how a once relevant newspaper turned irrelevant. How a newspaper everybody talked about transformed into a dull, lifeless and awkward product on the decline.
The Trentonian lost its voice.
So did its readers.