In today’s market, playing it safe is not an option
Lead your company to sustainable success by taking the RIGHT RISKS
The business world is in flux, and you have to think and act quickly in order to stay competitive. But the last thing you want to do is make reckless business decisions. You have to find the middle ground. You have to take SMART RISKS.
In this groundbreaking book, leadership expert Doug Sundheim explains how to find that precise point between comfort and danger for generating the sustained ability to work at the highest level of performance.
Taking Smart Risks reveals the secrets to discovering, planning for, and acting upon the kind of risks that will move your company forward and ahead of the competition. Learn how to:
Find Something Worth Fighting ForWhat do you care enough about to risk time, energy, and money to try to make happen? Determining this is half the battle.
See the Future NowClarify your big idea in terms of real objectives, plans, and intended results.
Act Fast, Learn FastMake your move quickly, but be sure you don’t squander valuable resources in the process.
Communicate PowerfullyAssume communication will break down at points, plan accordinglyand don’t shy away from the tough conversations.
Create a Smart Risk Culture Build teams that share the same mindsets and values about expected smart risk behavior.
Applying Sundheim’s advice will help you let go of old assumptions, explore new possibilities, move your organization out of its comfort zone, and experience long-term success.
When you take smart risks, you will create. You will innovate. You will grow. And you will WIN.
“From Sherwin Williams to Moo.com, Doug Sundheim is onto something here: your work is worth fighting for. A worthy read for everyone in your organization.”
Seth Godin, Author, The Icarus Deception
“The risk-taking concepts in this book lie at the heart of effective leadership. Using case studies and stories from executives who have ‘been there, done that,’ Doug Sundheim teaches us that sometimes the most dangerous thing to doin business and lifeis to play it safe.”
Marshall Goldsmith, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There
“Sundheim delivers a message that every business needs to hear right now: excessive risk will kill you, but so will complacency. . . . If you’re charged with driving growth in your organization, buy this bookbut more importantly, use it.”
Jed Hartman, Group Publisher, Fortune & CNNMoney.com
“A spectacular book! The stories were powerful, the advice was crystal clear, and every few pages called me to action. I have bookmarked more pages in Taking Smart Risks than I have in any book since reading Peter Drucker’s classics.”
Michael Hejtmanek, President & CEO, Hasselblad Bron Inc.
“Doug Sundheim does an excellent job of demonstrating not only how to take smart risks, but also how to lead the process of risk-takinga critical skill set for leaders today.”
Cindy Zollinger, President & CEO, Cornerstone Research
“A compelling case for why smart risk taking is so important in today’s fast-paced, uncertain world.”
Willie Pietersen, Professor, Columbia Business School; former CEO, Tropicana and Seagram USA
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||5.90(w) x 9.10(h) x 1.00(d)|
About the Author
Doug Sundheim is a leadership and organizational consultant with over 20 years of experience in growing businesses and helping others do the same. He works with leaders and teams of Fortune 500 companies and entrepreneurial firms to help them maximize their effectiveness. His clients include Morgan Stanley, Harvard Management Company, The Chubb Corporation, Citigroup, University of Chicago, and Procter & Gamble, among others. Prior to his work in leadership and organizational consulting, he spent several years in the Internet strategy field. You can learn about Doug and his services at www.dougsundheim.com.
Most Helpful Customer Reviews
Doug Sundheim reframes risk and empowers readers with his ideas and tools in Taking Smart Risks. This is a relevant book to individuals and organizations who may need to change but find themselves trapped in living mindsets that promote the status quo over change. Buy this book if you are thinking of making a change or know someone who needs help taking that first step.
Doug's idea of de-risking risk is pivotal to getting the comfort needed to get out of one's comfort zone. To help with this de-risking process, Doug offers many useable tools in his book. These tools are easy to comprehend and provide practical insight. I like Doug's "Four-Box Cost-Benefit Analysis" because it guides one to succinctly understand the benefits of taking and not taking the risk. I also like Doug's 15 Question Self-Assessment that "clarifies specific places where your current behavior is helping or hindering smart risk taking." Doug's book is worth buying just for the tools. The bonus is the stories that Doug tells. These will inspire one's mind and heart and will go a long way to establishing smart risk taking into one's modus operandi. Thank you Doug for allowing me to have an early read of your book.
My friend, Doug Sundheim’s new book, Taking Smart Risks, is an early winner for 2013 Must Reads. Before I get to how great the book is, the story of how Doug and I met starts with taking a smart risk! Doug had read a post of mine about my wonderful client, Menasha Packaging and asked if I would be willing to introduce him to them for a book he was writing. Of course, I did a bit of due diligence into this Doug guy and said yes. I’m so glad I did! Part of the problem with risk today is how it’s defined and ingrained in our society. Take the definition, “exposing oneself to the possibility of loss or injury.” The definition talks about what can happen as a direct result of risk – the ‘output’ of risk but definitely not the outcome, which is what Doug eloquently supplies – “exposing oneself to the possibility of loss or injury in the hopes of achieving a gain or reward.” For many people, though, “the emotional cost of not risking and having to live with that regret [is] much greater …than any career or financials … costs.” By reframing the definition of risk, Doug shows the power of smart risk taking. We rarely look at the risk of NOT doing, of NOT innovating, of NOT trying. In essence, it a different perspective of opportunity costs – the opportunity cost of NOT doing something. I see this everyday in my work – organizations that see innovation as a risk instead of seeing not innovating as a bigger risk. Doug makes the costs of playing it safe very clear: we don’t grow, win, create and we lose confidence and bluntly, don’t feel alive and meaningful. If we can get this to change, imagine the positive power that can be unleashed. Which gets to another key point in Doug’s book – the paralysis of security. We create an illusion of security around us today, one that is heavily dependent upon our other illusion of control. The issue isn’t going from security to insecurity. We’re already not secure in terms of ‘stuff’ whether we recognize it or not. We’re already not in control of our circumstances whether we recognize it or not. However, we can be secure in who we are and what we stand for and in how we control our own reactions to life. A key to smart risk taking is, as Doug says, the ability to “increase our tolerance for uncertain circumstances.” If we are secure in who we are, what we stand for and how we will react, we can welcome uncertainty for the opportunity it really is. That is why I truly believe that entrepreneurs, for instance, are not more risk-o-philic but fundamentally define risk like Doug does. The book’s practical wisdom, advice, and tools for how to take smart risks are critical. This is uncharted territory for many and Doug’s practical guidance will make it easier for us to learn how to and actually take smart risks. This is particularly important for some of the hardest areas of smart risk taking – our own ego and our ability to communicate. Through stories about humble leaders and constant communicators, like Mike Waite, Doug demonstrates how critical the ‘soft’ skills are in successfully taking smart risks…and in the payoffs. These are truly fundamental to taking risk. It’s been almost exactly 1 year since Doug and I met for breakfast in NYC and talked about his book and how I could help. That was the start of our friendship! I introduced him to the incredible leaders at Menasha Packaging and Thogus, my 21st Century manufacturing client. The result of Doug’s taking the risk to “ask”? He got some very real and powerful stories of leaders we can emulate and learn from, I got two of my fabulous clients in his book, and we all now have a field-guide for the New Year and beyond to help us take smart risks. I look forward to seeing the great things that will happen because of it!