Two New York advertising executives, Hector and John, journey to the inner city streets of North Philadelphia to negotiate with a local leader and guru. This man, Suliman, has initiated a grassroots campaign against a new brand of cigarette, aimed specifically at black smokers, that the advertising agency plans to test-market. When they arrive, Hector and John find a world based on African religion and art, and on survival in the primal streets of an urban environment. Their business negotiations take on a new flavor, and their harrowing, and at times humorous, encounters with people in the neighborhood throw into high relief the differences between the two of them, and have radical results for each man´s life.
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