The competition wants your customers AND your best people. Learn the new rules for attracting top talent and getting them to stick around. Talent Magnetism offers straightforward, easy-to-apply techniques that help managers navigate the challenges of attracting and keeping talent to foster innovation and fuel growth.
Roberta Matuson, bestselling author of Suddenly in Charge and award-winning management consultant, shows you how with:
* Fresh techniques and creative ways to build an organization with talent magnetism, where top talent is pulled in with minimal effort on the employer's part.
* Proven methods which focus on what today's post-recession workers value most. Hint: It isn't what you think!
* Case studies of organizations that have achieved "magnetic" status without Toyotasized budgets.
* Rules of Attraction: recommendations to propel you forward at warp speed.
Drawing on real-life case studies and examples, Matuson demonstrates the new rules of workplace attraction and retention, helping you and your organization develop irresistible talent magnetism.
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About the Author
Roberta Chinsky Matuson found herself thrown into management at age 24. By her own wits - and through trial and error - she succeeded and became an internationally recognized thought-leader, consultant and career expert, often quoted in the media. Known worldwide as "The Talent Maximizer," Roberta is President of Matuson Consulting and is the bestselling author of Suddenly in Charge. She has helped leaders in Fortune 500, as well as small- and medium-sized businesses, achieve dramatic growth through the maximization of talent. Visit www.matusonconsulting.com for more information.
Table of Contents
Introduction: Talent Magnetism xi
Chapter 1 Workplace Magnetism 1
Chapter 2 The Talent Pool Is Changing-" Are You? 9
Chapter 3 The Laws of Attraction 27
Chapter 4 Creating a Workplace Where Employees Are Evangelists 43
Chapter 5 Creating a Magnetic Employment Brand 59
Chapter 6 The Leader As a Talent Magnet 85
Chapter 7 Creating a Magnetic Interviewing Process 101
Chapter 8 Selecting for Success 113
Chapter 9 Retention Matters 133
Chapter 10 Warning Signs You May Be Losing Your Magnetic Touch 147
Chapter 11 Why Employees Really Leave and What You Can Do to Keep Them 159
Chapter 12 The Donut Principle 171
Chapter 13 Rules of Engagement 181
Chapter 14 Why Low Employee Turnover Isn't Such a Great Thing 199
Chapter 15 Releasing Employees Who Are Tethered to the Organization 211