Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

by Jay Baer, Daniel Lemin


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Product Details

ISBN-13: 9780525537274
Publisher: Penguin Publishing Group
Publication date: 10/02/2018
Pages: 272
Sales rank: 126,291
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

Jay Baer is the president of Convince & Convert, an online customer service and digital marketing consultancy. He is the author of five books, including Hug Your Haters and Youtility. He contributes articles to Inc., Entrepreneur, and; writes the world's #1 content marketing blog; and hosts several award-winning podcasts.

Daniel Lemin is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and a senior strategist with Convince & Convert.

Table of Contents

Foreword Ted Wright ix

Section 1 Why Word of Mouth Works 1

Chapter 1 Talk Is Cheap 3

Chapter 2 Steer the Conversation 13

Chapter 3 Same Is Lame 23

Section 2 The Four Talk Triggers Criteria 33

Chapter 4 Be Remarkable 41

Chapter 5 Be Relevant 51

Chapter 6 Be Reasonable 61

Chapter 7 Be Repeatable 71

Section 3 The Five Types of Talk Triggers 81

Chapter 8 Talkable Empathy 87

Chapter 9 Talkable Usefulness 95

Chapter 10 Talkable Generosity 105

Chapter 11 Talkable Speed 115

Chapter 12 Talkable Attitude 123

Section 4 Create Talk Triggers in Six Steps

Chapter 13 Gather Internal Insights 139

Chapter 14 Get Close To Your Customers 151

Chapter 15 Create Candidate Talk Triggers 163

Chapter 16 Test and Measure Your Talk Triggers 177

Chapter 17 Expand And Turn On 189

Chapter 18 Amplify Your Talk Trigger 201

Chapter 19 Create Your Next Talk Trigger 211

Appendix: Quick Reference Guide 221

Acknowledgments 233

Authors' Note 237

Notes 239

Index 253

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